From Poverty Alleviation Ranch To Billion Yuan Output Value: A Rural Revitalization 'Co Prosperity Economy' Of One Enterprise
Jun 03, 2025| From Poverty Alleviation Ranch to Billion Yuan Output Value: A Rural Revitalization 'Co Prosperity Economy' of One Enterprise
In Xihaigu, Ningxia, a once impoverished village has achieved an average annual household income of over 100000 yuan due to the completion of a modern pasture; In Nujiang, Yunnan, Lisu villagers have transformed from herders to shareholders through the "trusteeship breeding" model... Behind these changes is the presence of Beijing Junguang Weiye Technology Co., Ltd. As a practitioner of the rural revitalization strategy, Junguang Weiye uses the dual wheel drive of "technology+mode" to make animal husbandry a "new engine" for wealth creation.
Technological inclusiveness: enabling small and micro ranches to 'grow taller'
Lightweight equipment solution: For small ranches with limited funds, we have launched the "installment payment" and "rental purchase" models, with a minimum of 30000 yuan to configure automated scraper and sprinkler systems;

Shared Service Center: Set up equipment sharing stations in underdeveloped areas such as Gansu and Guizhou to lower the threshold for use;
'Foolish' operation design: One click start of equipment such as cow neck clip and cow body brush, which can also be easily mastered by herdsmen over 60 years old.

Industrial hematopoiesis: from 'blood transfusion' to 'self circulation'
The company collaborates with local governments to create an industrial chain of "government platform+enterprise empowerment+farmer participation":
-Trained over 1200 technicians in Inner Mongolia pastoral areas, creating 3800 job opportunities;
-Implementing a closed-loop system of "manure fertilization organic planting feed production" in Liangshan, Sichuan, to help farmers increase their annual income by 20000 to 80000 yuan;
-Our goal is not to sell equipment, but to teach herdsmen the art of eating for a lifetime. "- Junguang Weiye, head of the rural revitalization project department.
Social benefits: Beyond the pursuit of commercial value
-Selected as one of the "Top 50 Chinese Agricultural Enterprises for Social Responsibility" for 5 consecutive years;
-Accumulatively donated equipment worth over 18 million yuan to poverty-stricken areas;
-By 2023, the average output value of assisted ranches will increase by 300%, truly achieving the goal of "supporting horses and giving them a ride".
Conclusion: Rural revitalization is not a slogan, but a solid footprint written by Jun Guang's great cause in the fields!


