Technology That Makes Cows Smile: How A Company Reshapes Pastures With 'animal Psychology'
Jun 24, 2025| Technology that makes cows smile: How a company reshapes pastures with 'animal psychology'
When the chief animal welfare officer of Junguang Weiye, who comes from a veterinary background, played a recording of cows' anxious cries at the research and development center, the engineers fell silent. Technology is not cold parameters, but understanding the emotions behind every 'moo'. "- This shocking education gave birth to the world's first" emotion recognition cow neck clip ", which is also a microcosm of Beijing Junguang Weiye Technology Co., Ltd.'s technological humanism.

From Survival to Life: The Five Happiness Index of Cows
1. Physical freedom: Adjustable spacing for cows to rest in bed, meeting the flipping needs of cows of different sizes;
2. Psychological safety: noise reducing livestock fans (<45 decibels), gradually brightening lighting to reduce stress;
3. Social respect: Group sensing spray system to avoid isolated individuals getting wet;
4. Dignity guarantee: automatic milking channel with privacy partition;
5. Palliative care: a soft ground activity area specifically designed for retired dairy cows.
The temperature behind technology
-Cow Body Brush 2.0: Automatically identifies parasitic areas based on friction strength for precise cleaning;
-Intelligent collar: real-time analysis of rumination sound waves, early warning of depression risk;
-"After Junguang system was used in our ranch, the daily milk yield of cows increased by 4.2 kg, and the incidence rate of mastitis returned to zero." - Data report of Dutch cooperative ranch.

A revolution in industry values
The company, in collaboration with WWF, has released the "White Paper on Cow Welfare" to promote the inclusion of "animal welfare certification" in dairy procurement standards. In 2024, Junguang Equipment became the first livestock equipment to receive certification from the International Association Against Cruelty to Animals (AAAA). When cows can smile, milk has a soul. "- This sentence printed on the title page of the product manual is changing the entire industry.
Conclusion: At Junguang Weiye, the highest mission of technology is to make life respected!


